POE: Pillar of fire
A Frenet (BTN) frame is used along an animating spline curve.
Flushed Away: Texture mapping
Texture map in 'uv' 0..1 space is mapped on to arbitrary surfaces.
Shrek2: Anisotropic shading
An anisotropic shading model is used to create shiny golden threads on garment.
Flushed Away: Water reflections
Reflection maps are rendered using an inverted reflection camera.